Save the Date: Next VideoSchmooze on Wed., Nov. 30th in NYC

Please save the date for the next VideoSchmooze: Online Video Leadership Forum, on Wednesday, November 30th, at the Harvard Club of NYC. This will be the 8th VideoSchmooze that VideoNuze has hosted and it promises to be the best yet, packed with lots of learning and networking with industry leaders in an expanded morning format from 7:30am-11am.

Following breakfast, the program will begin with Eric Kessler, co-president of HBO, discussing HBO GO, the network's highly successful online/mobile TV Everywhere app. Eric will provide an update on key usage indicators and what's ahead. Then I'll do a fireside chat with Eric where we'll delve into larger industry issues including over-the-top challenges from Netflix, Hulu, Google/YouTube, Amazon and others, the changing landscape for premium video online and TV Everywhere's status.

Following Eric's session, we'll have two panel discussions, "Online Video Advertising: Opportunities and Challenges for 2012" and "Delivering Value for the Multi-Platform Consumer." The advertising panel will be anchored by Tracey Scheppach (SVP, Innovations Director, VivaKi, Starcom Mediavest Group), who has driven key innovations such as the ASq video ad format and who works on a daily basis with numerous brands, agencies, publishers and technology providers. Tracey will be joined by other industry executives to discuss how online video is becoming a critical advertising medium.

The Multi-Platform panel will include Marc DeBevoise (SVP/GM, CBS Interactive's entertainment properties), Marcien Jenckes (SVP/GM Video Services, Comcast) and others TBD who will focus on how content providers and distributors are adapting themselves to successfully meet new consumer expectations. This discussion will include topics such as the role of connected and mobile devices, social media, business models, analytics and video discovery, among others.

Combined, the program will offer attendees valuable insights into all angles of online video's surging growth. VideoSchmooze is a must-attend event for executives responsible for their companies' online video efforts who need to stay on the cutting edge. The morning will also include ample networking time, so bring plenty of business cards! Lead sponsors for this VideoSchmooze include Irdeto and Tremor Video, and supporting sponsor One Touch Intelligence (additional sponsorship opportunities are available, contact me if interested).

Early bird discounted registration will open soon so stay tuned.

Categories: Events

Topics: VideoSchmooze