Please save the date - Wednesday, November 30th will be VideoNuze’s SHIFT // 2016 Programmatic Video & TV Advertising Summit at the Westin Times Square in NYC. This will be our 2nd annual SHIFT, and last year’s inaugural event drew over 380 industry executives, 18 sponsors and 50+ speakers, including keynotes by Turner Ad Sales President Donna Speciale and Bank of America SVP Lou Paskalis.

SHIFT // 2016 promises to be just as exciting and will once again be the premier day of learning and networking for anyone focused on programmatic video & TV, both of which have continued to accelerate over the past year. Programmatic has a lot of different dimensions when it comes to video and TV, and at SHIFT we’ll hone in on the most important themes, what’s behind them and what challenges remain.

One big trend we’ll dive into is TV networks’ data initiatives and goals of offering advertisers improved audience targeting in linear TV way beyond traditional age and gender as well as programmatic buying. This has become critical given the proliferation of online video alternatives and the vast scale/targeting of platforms such as Facebook, YouTube, Snapchat and others. A key part of this conversation is how third-party data sources are being used to augment advertisers’ targeting of TV audiences.

We’ll be digging into lots of other topics such as how programmatic can be leveraged in cross-screen video/TV campaigns, the important role connected TVs are playing in bringing programmatic to the big screen, how programmatic is being used in mobile video and how programmatic is intersecting with emerging ad formats like outstream and native, among others.

As with all VideoNuze conferences, I’m confident that the program at SHIFT // 2016 will be a key differentiator. I spend a lot of time trying to optimize the topics, the flow of the day and the moderators. Most important is curating session speakers to get the best mix of experiences and perspectives.

Early bird tickets are now available as are sponsorships. If you have questions or would like to explore how to get involved please contact me. I hope you’ll join us on November 30th at SHIFT // 2016!