I'm pleased to present the 221st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we assess Amazon's new Fire TV connected device. As I wrote earlier this week, I see it as a double, but not a home run, and I further explain some of my main points.

Colin believes Amazon also over-stated the problems with existing connected TV devices in its effort to differentiate the Fire TV. Those 3 differentiators were Fire TV's openness, improved search and better performance. Colin only sees the performance as meaningful, with Fire TV's new "ASAP" content pre-loading feature - but with the caveat that it has to actually work (and not just for Amazon's own video).

We also discuss Fire TV's gaming features, which Amazon is clearly betting on, though we're not quite certain exactly where they'll fit in the market. On the positive side, Colin likes how Fire TV will prioritize searched-for content by price and availability.  

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