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VideoNuze Podcast #489: Viewers Preferences Shift to Online; HBO Max Updates
I’m pleased to present the 489th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up on this week’s podcast, Colin and I discuss new data from Hub Entertainment Research, in particular how 63% of viewers said “online” is their main source for their favorite TV show. The research also found very strong awareness for Disney+ and Apple TV+, which is good news for both. Then we transition to WarnerMedia’s updates on HBO Max, which will launch in the spring.
Listen in to learn more!
Click here to listen to the podcast (25 minutes, 16 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Hub Research