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Study: Tablet, Connected Devices Driving Higher Video Engagement and Longer Sessions
Let's face it: few people savor the idea of snuggling up with their desktop or laptop computer to watch long-form video entertainment. So even as online video consumption has surged, the industry is challenged by the fact that the vast majority of viewing is still locked to the computer. Now however, as video viewing via tablets along with connected devices and game consoles that allow TV-based viewing are beginning to go mainstream, new data from Ooyala suggests that engagement and session lengths are increasing as well. This is a positive sign for everyone involved in the online video ecosystem - brands, advertisers, content providers, distributors and device makers.
Categories: Devices
Topics: Ooyala
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VideoSchmooze Early-Bird Discount Ends Today
I know many of you are observing Veteran's Day, so just a quick heads-up
that the early-bird discount ends today for VideoSchmooze: NYC Online Video Leadership Forum on Wed. morning, November 30th at the Harvard Club of NYC. We have a large and diverse group of industry executives already signed up and it promises to be an exciting morning of learning and networking.
One of the highlights of VideoSchmooze will be opening remarks by HBO's co-president Eric Kessler about HBO GO, followed by my fireside chat and audience Q&A with him. I talked to Eric yesterday and he's planning to share new usage data about HBO GO plus discuss topics such as the competitive/OTT landscape, the pay-TV industry's challenges, the impact of connected devices and how HBO is navigating these crosscurrents.
HBO is also graciously providing a gift basket of DVDs including complete collections of hits like The Sopranos, Sex and the City, etc. plus T-shirts, mugs and other HBO swag for a drawing. (Note - only early-bird attendees are eligible for the drawing for the gift basket, as well as 2 Roku players).
In addition to the session with Eric, we'll have 2 panels which include executives from YouTube, Comcast, CBS, Roku, Yahoo, VivaKi and others. We'll cover all the main industry themes in these sessions, including multi-platform distribution, online video advertising challenges and opportunities, changing consumer behaviors, connected devices, social media's influence on video, predictions for 2012 and more. If being up-to-speed on online video is crucial for you, then VideoSchmooze is a must-attend event.
VideoSchmooze is made possible through the generous support of lead sponsors FreeWheel, Irdeto and Tremor Video plus supporting sponsors Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.
I hope to see you at VideoSchmooze!
LEARN MORE AND REGISTER NOW!
Categories: Events
Topics: VideoSchmooze
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This Holiday Season, Video Apps' Purpose is to Sell Devices
It's no secret that consumer electronics makers have long relied on content to help sell their devices. After all, people buy devices because of what they can do, or consume, on them, just ask Apple, whose iTunes store is the linchpin to its iOS devices' success. However, as the all-important holiday season approaches, there's new evidence that video apps specifically are being embraced by CE providers (loosely defined) to drive their devices' value propositions.
Categories: Devices
Topics: Amazon, Barnes & Noble, HBO GO, Hulu Plus, Netflix, Roku, Xbox 360
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Taboola's Video Recommendation Widget Reaching Over 64 Million U.S. Unique Users Per Month
Taboola's video recommendation widget is now placed on pages of content publisher web sites reaching over 64 million U.S. unique users per month, according to Quantcast data. Adam Singolda, Taboola's CEO explained that the 64 million amount means Taboola's exposure is ahead of the uniques at popular sites like Bing, Pandora and CNET, and just behind Twitter, Wikipedia and Amazon, again, according to Quantcast data (see chart below).
Categories: Technology
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VideoSchmooze Early Discount Ends Friday - Sign Up Now and Win a Roku and HBO DVDs
The early-bird discount ends on Friday for VideoSchmooze: NYC Online Video Leadership Forum on Wed. morning, November 30th at the HarvardClub of NYC. As an additional incentive to take advantage of the early-bird discount, and in the spirit of the holiday season, early-bird attendees will be entered a drawing to win one of two Roku players and an HBO DVD gift basket (thanks Roku and HBO).
VideoSchmooze is going to be an exciting morning of learning and networking with industry leaders from HBO, YouTube, Comcast, CBS, Roku, Yahoo and others. Each of these companies has launched successful online video initiatives and will discuss what they've learned about what works and what doesn't, as well as peer into the future for 2012 predictions. We'll cover all the main industry themes in 3 sessions, including multi-platform distribution, online video advertising challenges and opportunities, changing consumer behaviors, connected devices, social media's influence and more.
If staying on the cutting edge of online video is critical for you, then VideoSchmooze is a must-attend event.
VideoSchmooze is presented in association with FourScreen Media and is made possible through the generous support of lead sponsors FreeWheel, Irdeto and Tremor Video plus supporting sponsors Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.
LEARN MORE AND REGISTER NOW!Categories: Events
Topics: VideoSchmooze
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AnyClip Licenses Warner Bros. Movies for Clip Library
AnyClip is announcing this morning that it has licensed thousands of Warner Bros. movies to be able to tag and create searchable clips for its library. Movies include select Harry Potter and Batman movies, Ocean's Eleven, Sex and the City, Dirty Harry, Casablanca and others. AnyClip tags each movie with over 5,000 unique elements to create a rich index. To date AnyClip's has been offering access to 50,000 clips from 12,000 movies sourced from Universal, Vivendi and others.
Topics: AnyClip, Warner Bros.
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AdoTube Unveils VidLogic Campaign Management Platform
Video ad technology provider AdoTube is introducing VidLogic this morning, a new video campaign management platform for in-stream video advertising.
VidLogic is a single campaign management platform with tools to plan, develop creative, manage, target, optimize and report on ads placed on virtually any ad exchange, network or publisher site. VidLogic is seeking to differentiate from other demand side platforms (DSPs) by leveraging AdoTube's core technologies and being an open platform that will work with any inventory source.
Categories: Advertising, Technology
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Digitalsmiths Rolls Out "Seamless Discovery" Platform for Video Recommendations
Late last week, video search and recommendation technology provider Digitalsmiths quietly introduced its "Seamless Discovery" platform, targeted to pay-TV operators, consumer electronics companies and content producers who want to deliver highly relevant recommendations to their users. The platform addresses the urgent problem that users are fragmenting their viewing over multiple devices where the discovery experience is inconsistent and lacking (I covered these issues in a webinar just last week).
In a phone briefing, Digitalsmiths' CEO Ben Weinberger explained that a key differentiator for Seamless Discovery is that it draws from multiple data sets in order to provide recommendations, resulting in improved relevance. At the core is metadata Digitalsmiths creates on the programming available from the pay-TV operator, CE device or content owner. For pay-TV operators specifically, this involves ingesting full schedule information from sources like Tribune Media Services. This metadata is mapped with contextual and behavioral data and "social graph" information from Facebook along with other inputs. The system learns over time from the choices the user makes which of these factors is most relevant, tweaking future recommendations accordingly.
Categories: Video Search
Topics: Digitalsmiths
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