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Specific Media Pursues Programmatic Video Ads, With Viewability Differentiator
Specific Media jumped into the programmatic video advertising fray today, with a new offering called "Programmatic from Specific Media" that includes real-time bidding. According to Bill Schild, SVP, Global Marketing for Specific, one of the key differentiators is viewability ratings on all inventory, powered by Vindico's Adtricity technology (Vindico is a sister company to Specific, with both owned by Interactive Media Holdings).
Categories: Advertising, Programmatic
Topics: Specific Media, VINDICO
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SpotXchange: Programmatic Now Up to 46% of Revenue
In another sign of how significant programmatic is becoming to video advertising, SpotXchange announced this morning that 46% of its revenue came from programmatic in 2013. In December alone, it was up to 57%, 4x as much as a year earlier, in December, 2012. Programmatic powered a 74% increase in Q4 '13 revenue vs. Q4 '12.
Categories: Advertising, Programmatic
Topics: SpotXchange
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