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True Multi-Channel Advertising is Still Elusive in Video
Wednesday, April 9, 2014, 2:10 PM ETPosted by:Paul Bremer
GM, blinkx MobileIn today's connected world, a multi-channel strategy is an important area of focus and logical aspiration: Marketers looking to engage the uber-linked consumer base are hungry for the right recipe. Ad tech suppliers gear more of their development efforts to the cause each quarter, and agencies tout their growing multi-channel capabilities to deliver on its promise. We are believers in the potential to thread messages to consumers on various devices throughout the day via advanced campaign and creative capabilities.
Categories: Advertising, Mobile Video
Topics: blinkx, Rhythm NewMedia
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