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Land Rover Case Study: How Online Video Drives "Mid-Funnel" Success [AD SUMMIT VIDEO]
After a short medical leave last week, I'm back in the saddle and have many new videos to share of last month's Video Ad Summit. One of our morning case studies focused on Land Rover and how online video advertising can be used for "mid-funnel" success - combining the best of video's branding reach with the potential of direct-response advertising's lead generation.
Categories: Advertising, Events, Technology
Topics: Eyeview, Land Rover, Mindshare, VideoNuze 2014 Online Video Advertising Summit
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