Posts for 'Vodafone'

While lots of attention in 2020 focused on direct-to-consumer (DTC) streaming services, deals announced this first business day of 2021  are a reminder how important third-party distribution remains for premium content. The names and roles of some of these new distributors are different than in the past, but they all underscore how even in a DTC world, third-party partnerships are critical to success.

For example, Discovery highlighted the growing importance of device makers as distribution partners for its DTC discovery+ service which is now live, announcing deals today with Amazon (Fire TV), Apple (iOS devices and Apple TV), Google (Android, Chromecast, Android TV), Microsoft (Xbox), Roku and Samsung (smart TVs).

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