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Deep Dive Into Programmatic Video Advertising [AD SUMMIT VIDEO]
Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side and included executives from Harmelin Media, TubeMogul and Xaxis. The afternoon session focused on the sell/publisher side and included executives from Google, LiveRail, VEVO, Videology and Weather. Both were moderated by Ashley Swartz, CEO and founder of Furious Minds. Videos of both sessions are below.
Categories: Advertising, Programmatic
Topics: Google, Harmelin Media, LiveRail, TubeMogul, VEVO, Videology, Weather, Xaxis
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