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VideoNuze Report Podcast #99 - May 20, 2011
I'm pleased to present the 99th edition of the VideoNuze Report podcast, for May 20, 2011.
In this week's podcast, Daisy Whitney and I discuss the new "Bud United Presents: The Big Time" contest which was announced earlier this week. The contest resonated with me because it really showed how brands can take full control by leveraging social media and online video. Daisy and I discuss the implications and what it might mean for other brands. Listen in to learn more.
Click here to listen to the podcast (8 minutes, 39 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Advertising, Podcasts
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Budweiser Rolls Out "Big Time" Social Media Reality Contest
Budweiser has rolled out a new reality show dubbed "Bud United Presents: The Big Time," (Facebook registration required) which lets four contest winners train for their "big time" dream with celebrities such as NASCAR driver Kevin Harvick, chef Hubert Keller and others. Entries are being solicited via Bud's Facebook and Renren pages. The project's creative team includes @radical.media and six-time Emmy winner Evan Weinstein. Big Time follows on "Bud United: Beer House," an online reality show the company launched during the 2010 FIFA World Cup.
Big Time is a perfect example of how online video and social media allow major brands to take greater control of how they interact with audiences, going far beyond the classic 30-second TV spot. Rather than the usual model where a TV network heavily guides a show's concept, scheduling and promotion, with Big Time, Budweiser has taken the reins on all of these aspects. With social media, Bud can generate awareness and interest, and with online video it has an avenue for both video-based submissions and for distribution.
Categories: Advertising, Social Media
Topics: Budweiser
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