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Eyeview Integrates With WideOrbit for Programmatic TV Ads
Eyeview has integrated its video ad platform with WideOrbit’s WO Programmatic TV, so that Eyeview clients can programmatically buy and then measure and optimize ads on local broadcast TV. WO Programmatic TV, which is WideOrbit’s supply-side platform, includes broadcasters covering 115 U.S. media markets, including 18 of the top 25, and 59% of U.S. households.
Categories: Advertising, Broadcasters, Programmatic
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