Posts for 'ConvIndex'

With the ongoing dialogue surrounding measurement, brands are eager to embrace any metric that can help evaluate video content in today’s digital world.  

However, most marketers are still using the number of video views as a key performance indicator to assess video initiatives – a method of measurement that is severely flawed.  Video views in a vacuum – or alone – are not only misleading but also potentially damaging when it conceals poorly performing content and drives wrong investment decisions.

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