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Star India's Hotstar Mobile Broadcast TV Service Breaks New Ground With Accenture
As the NABShow gets underway, broadcasters around the world are under intense pressure to deliver their content in new and innovative ways. One great example of early success is in India, where the country's largest broadcaster, Star India, recently launched Hotstar, a free, ad-supported mobile-first video service, supported by the Accenture Video Solution software platform. Last week, Francesco Venturini, Accenture's Global Managing Director, Media and Entertainment, brought me up to speed.
Topics: Accenture, Star India
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