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[VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported
The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.
Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.
Dave Bernath – VP, Sales & Partnerships, North America, Wurl
Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
Erick Opeka – President and Chief Strategy Officer, Cineverse
Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
Jen Soch – Executive Director, Channel Solutions, GroupM
Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)Categories: Advertising, Events
Topics: Cineverse, Connected TV Advertising PREVIEW: 2024, FilmRise, GroupM, Wurl, Xumo
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Inside the Stream: Xumo Stream Box is Good For Cable But Limited Elsewhere
The new Xumo Stream Box from partners Comcast and Charter began rolling out this week. On this week’s Inside the Stream we discuss the new device’s opportunities. Overall it seems like a smart play for the cable TV operators to streamline their device strategy, blending traditional pay-TV with streaming. So within their footprint Xumo Stream Box should find success. However, as we discuss, the box will likely have limited appeal outside of their footprints.
Listen to the podcast to learn more (25 minutes, 59 seconds)
Browse all previous podcasts
Subscribe to Inside the Stream
Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Charter Communications, Comcast, Podcast, Xumo
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What Are We Watching, If Not TV?
Monday, December 14, 2015, 9:02 AM ETPosted by:Reports surface every week that hail the demise of TV and highlight the shortcomings of cable networks. However, it’s important to note that these trends are merely symptoms. They are symptoms of a larger, cultural change spearheaded by the generation of yours truly—the *in James Earl Jones’ voice* millennials.
We are consuming more content than any other generation and are, as a result, reshaping digital consumption and the future of video production, as you know it. Habits are hard to break, but if an attractive alternative is presented, it becomes much easier to shift gears and form new habits. The classic Gen X habits of being a couch potato and tied down by their DVR has nearly come to an end. Don’t get me wrong, millennials still want to consume the same, if not more, content than their Gen X counterparts. We are just more inclined to want to stream it from different places/applications via two, maybe three, screens.
Let’s take a deeper look at my generation alongside the younger generation coming up behind us, and how our changing habits are transforming the broadcast and pay TV world, as we all know it.Categories: Indie Video, Millennials
Topics: Xumo
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