-
Interview with Philip Inghelbrecht, Co-Founder and CEO, Tatari
Continuing our series of short interviews with industry leaders sharing their insights about the impact of the coronavirus, below is an exchange with Philip Inghelbrecht, Co-Founder and CEO of Tatari, a data and analytics provider for linear TV and OTT advertising. I hope these interviews are helping readers better understand the state of the market. Please also check out our Coronavirus Video Industry Research Hub, which I'm constantly updating with new industry data and reports.
Categories: Advertising, Virus
Topics: Tatari
-
Streaming TV is the Future. But the Future Isn’t Always Tomorrow.
Thursday, October 10, 2019, 12:02 PM ETPosted by:Some marketers hold the misconception that ads on streaming TV can deliver the laser-sharp precision of Facebook combined with the scale of linear TV. Streaming does offer unique advantages, but the medium hasn’t matured enough to beat digital on precision, or traditional TV on scale.
What do we mean by streaming TV?
Over-the-top (OTT) TV is streaming video delivered over the internet, independently of a traditional pay-TV service, irrespective of device. There are subscription-based channels like Netflix, transaction-based channels like Google Play, as well as ad-supported channels like Sony’s Crackle. Hulu blends a couple of those models; you can opt to watch ads or pay for ad-free content. eMarketer forecasts that just over 61 percent of the US population will use OTT services this year.Categories: Advertising
Topics: Tatari
Posts for 'Tatari'
|
Connect with VideoNuze
Exclusive News Roundup
- Disney’s Hulu, Fox Entertainment Ink Four-Year Streaming Deal Renewal Variety
- DirecTV officially calls off merger with Dish Network The Desk
- Mediaocean Buying Adtech Company Innovid for $500 Million WSJ
- The Trade Desk is building a CTV operating system called Ventura Axios
- Why Everyone Is Now Watching Podcasts on YouTube WSJ
- Netflix’s Tyson-Paul Boxing Show Spikes Views, Crashes Service Bloomberg
