Posts for 'Coronavirus'

As part of VideoNuze's coverage of the virus's impact on the TV/video industries, we're publishing a series of short interviews with industry thought-leaders. The goal is to have them share relevant details of how their companies are experiencing the virus's impact, to help us all be better informed in our decision-making. Today's interview is with Joe Hirsch, CEO of SpringServe, a leading independent video ad platform. A few key takeaways from the interview: CTV is posting the biggest percentage growth, sports channel viewership is holding up, ad demand is dropping (consistent with IAB research) and publishers are digging into operations to squeeze out every dollar they can.

Read on for the full interview. And also check out our Coronavirus Video Industry Research Hub for more data and insights.

VideoNuze: Which categories of viewing are spiking as people are staying at home?

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Conviva has released new data showing how significantly daytime viewership has surged due to virus-related stay-at-home guidelines. Comparing viewership during the week of March 17-23 to viewership in the 2 weeks immediately preceding, Conviva found increases between 33%-43% in the 10am-5pm window (see chart below). The peak increase of 43% was achieved at 11am.

Early morning hours of 6am-9am also saw a surge of between 14%-33%, while early fringe of 5pm-7pm had increases between 7%-31%. Traditional primetime viewership has been mostly unaffected, with 8pm (+2%), 9pm (-3%) and 10pm (-4%).

The net impact of this is a shift in total viewing per day from the 3 hours of the night primetime daypart to the 7 hour daytime daypart. Conviva said that viewership in the 7 hour daytime daypart March 17-23 comprised 32.3% of total viewing per day (vs. 18.9% in the 3 hours of night primetime) up from 27.1% in the March 3-9 window (vs. 22.4% in night primetime). Note that viewing time per hour is still higher in night primetime.

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I’m pleased to present the 507th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

First, we hope all of our listeners are staying well. The virus has brought many new realities to our daily lives and also to the video industry. As a quick side note, please check out the Coronavirus Video Research Hub I launched yesterday to help all of us better track relevant data and insights being released by many leading companies.

On today’s podcast, we dig into some of this research. Colin discusses data from Hub Entertainment showing how much more time viewers are spending with services like Disney Plus, Netflix and Hulu. Colin wonders how sustainable the trend is for Disney Plus though given the production stoppages and lack of new marquee content. There are broader questions about SVOD adoption/churn in this era of belt-tightening.

An area of continued interest for me is what sports fans are doing with their time given the suspension of live sports and also where associated ad spending is moving. New research from Altman Vilandrie & Co. indicates that “reading” and “watching non-sports on TV” were the 2 activities most cited by sports fans as their preferred activity.

Listen in to learn more!

 
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Everyone is struggling to adapt to the new realities of life with the coronavirus. One of the big side effects is a spike in stay-at-home viewing of both ad-supported (AVOD) and subscription-supported (SVOD) video. Changes in consumption are being strongly influenced by the suspension of live sports and the postponement of this summer's Olympics. In addition, billions of dollars of ad spending are being reviewed - either to be reallocated elsewhere currently, eliminated or banked for the future.

A lot of valuable data and insights are being provided by industry leaders that helps us better understand these rapidly-shifting times. I will be trying to curate as many of the links to all of it as possible on a daily basis on this Coronavirus Video Industry Research hub, which is part of our sister site, VideoNuze iQ (where lots of other great industry data is also available).

If you have data or insights to share, please send them to me, along with appropriate links and any other suggestions you might have. I'll be contributing interviews with industry leaders as well. Hopefully this hub can assist all of us in getting through these challenging times.




 

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