Posts for 'Peer39'

Peer39 is introducing a set of pre-bid cookie-free contextual planning and targeting tools for connected TV ad buyers. This means that CTV ad buyers will gain insights into the programming where CTV ads run, so that they can better target and manage their campaigns.

In a briefing, Alex White, Peer39’s COO, told me that the tools address two industry challenges: demand side platforms have been limited in their ability to surface information about programming causing fragmentation and a lack of contextual categorization about the programming. Alex believes this is the first time contextual data on CTV programming has been offered.

continue reading