Posts for 'New York Interconnect'

Very few people will lament the end of the rollercoaster year that has been 2020, least of all the marketers and publishers who have been challenged on a daily basis to navigate uncharted economic, societal and behavioral waters. But if there’s one thing to celebrate coming out of the recent turbulence, it’s this: 2020 has forced businesses to embrace and demonstrate a level of agility that many would have previously claimed impossible. And that’s laid an interesting foundation for progress going into 2021.

In a business climate where executives suddenly have the permission to rethink everything, we’re going to see companies doing just that. In 2021, we’re going to see established and challenger brands alike double-down on their newfound nimbleness by testing and experimenting with media and advertising in ways we’ve never seen before. Let’s take a look at the types of media exploration that are on the rise and how brands can make the most of a recovery-focused landscape.

continue reading