Posts for 'Connected TV Advertising PREVIEW: 2022'

Last week was VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual, which featured 28 senior executives speaking on 9 sessions across two afternoons.

Below are links to all of the session videos for on-demand viewing, grouped by afternoon. When you click through to the session link you'll find the session description and list of participants, along with the video itself.

Enjoy!

January 26, 2022 sessions

[VIDEO] GroupM’s Global and CTV Advertising Outlook
[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
[VIDEO] How Programmatic Will Power CTV Advertising in 2022
[VIDEO] Clarifying the C in CTV
[VIDEO] Buy Side Perspectives: Capitalizing on CTV’s Potential


January 27, 2022 sessions

[VIDEO] Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025
[VIDEO] CTV’s Innovative Future
[VIDEO] Publishers’ Perspectives: How to Win in the Connected Living Room
[VIDEO] TV and Digital Media in 2022 and Beyond

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Inside eMarketer’s CTV Forecast: $34.5 Billion by 2025

Learn all the details of eMarketer’s forecast of $34.5 billion in CTV ad revenue by 2025.

- Ross Benes – Senior Analyst, eMarketer (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

CTV’s Innovative Future
Continuous innovation has been at the heart of CTV’s success, creating better user and advertiser experiences than traditional TV. Learn what’s ahead for CTV’s innovative future and what it means to your success.

- Tal Chalozin – Co-founder and CTO, Innovid
- Melissa Grady Dias – Global Chief Marketing Officer, Cadillac
- Eric John – VP, Media Center, IAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

Publishers’ Perspectives: How to Win in the Connected Living Room
Premium ad-supported video services – including on-demand, live, linear and a combination – are having a big impact as consumers augment their SVOD choices. How are publishers winning in the connected living room – gaining audiences and monetizing effectively?

- Rob Christensen - VP, Advanced TV, Vevo
- Daniel Church – Head of Advanced TV Product, Beachfront Media
- Tyler Fitch – SVP, Advanced TV and Partnerships, Tubi
- Meredith Goldman – VP, Publisher Ad Solutions, Roku
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022.

TV and Digital Media in 2022 and Beyond
Changing consumer behaviors are continuing to drive the evolution of streaming, digital media and connected devices. What can we expect in 2022 and beyond in TV, digital media, ad-supported and subscription video; live, linear and on-demand; devices and multiplatform; measurement and identity; adtech, innovation and much more.

- Marc DeBevoise – Former Chief Digital Officer, ViacomCBS; Vice Chair & President, Argus Capital
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

GroupM’s Global and CTV Advertising Outlook
Dig into GroupM’s global advertising outlook and why CTV will hit $33 billion by 2026.

- Brian Wieser – Global President, Business Intelligence, GroupM (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

How Programmatic Will Power CTV Advertising in 2022
Programmatic CTV advertising offers advertisers many advantages over traditional linear TV including improved targeting and flexibility, higher completion rates and campaigns optimized for the metrics that matter most to each particular industry. In this session, take a deep dive into the details of how programmatic will power CTV advertising in 2022, including critical innovations being brought to market and their impact.

- Serge Matta - President, LG Ads
- Chris Paquette - Founder and CEO, DeepIntent
- Dave Leitner – SVP, Media, Klick Health
- Matt Prohaska - CEO and Principal, Prohaska Consulting (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.

- John Nardone – President, Mediaocean (presenter)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?

- Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
- Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
- Marilois Snowman – CEO, Founder, Mediastruction
- Beth Weeks – VP, Group Director Media, Digitas
- Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

The past 2 afternoons were VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual. Over 25 speakers participated on 9 sessions across the 2 afternoons. On today’s podcast we discuss some of the highlights of the conference and our takeaways.

I plan to post all of the session videos on VideoNuze early next week.

Listen to the podcast (27 minutes, 52 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
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Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Reminder that complimentary sign up is available for VideoNuze’s CTV Advertising PREVIEW: 2022 virtual next week on January 26th and 27th afternoons. And all attendees are eligible to win a Roku TV and Smart Soundbar

PREVIEW will feature over 25 speakers across 9 sessions on the 2 afternoons.  The core focus of the conference is what’s ahead for CTV in 2022, and the speakers address the theme from the buy side and the publisher side digging deeply into topics like measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. The afternoons begin with detailed forecasts from GroupM and eMarketer highlighting CTV as a $30 billion+ annual market within a few years.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

Complimentary sign up now!

See all the confirmed speakers

I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

If you would like to learn more about the event or sponsorship opportunities, please contact me.

LEARN MORE AND SIGN UP NOW!

Please save the dates for VideoNuze’s inaugural Connected TV Advertising PREVIEW: 2022 (virtual event) on the afternoons of January 26th and 27th.

Connected TV advertising is white hot. eMarketer recently raised its forecast for 2021 to $14.5 billion in the U.S. alone, up 60% from last year. And it is projecting CTV ad spending to double, to $29.5 billion by 2024. Other forecasters are even more optimistic about CTV’s future. CTV and streaming are the top priorities for every media and technology company today.

Core to everyone’s optimism is CTV’s ability to bring together the best of TV advertising (sight, sound and motion) with the best of digital advertising (targeting, optimization, attribution), making it an unprecedented medium for marketers to achieve their diverse goals. In particular, CTV’s digital attributes will allow CTV to evolve to more of a lower funnel / full funnel medium, unlocking ad spending from performance-oriented marketers seeking specific outcomes.

To help set the stage for the opportunities ahead and the challenges that remain, I’m pleased to present VideoNuze’s inaugural Connected TV Advertising PREVIEW: 2022 (virtual event) on January 26th and 27th. PREVIEW: 2022 will be the first event of its kind in the industry - 100% focused on senior industry executives sharing their key CTV priorities for the coming year. These are the executives and companies who are driving and shaping the industry today, through their strategic plans, investment decisions and innovation priorities (typical VideoNuze events feature 30-40 executive speakers).

As always, the program will be highly curated, with a mix of one-on-one interviews, panel discussions, research presentations and case studies, providing an immersive learning experience for attendees. PREVIEW: 2022’s virtual format means attendees can view any/all of the sessions from the convenience and comfort of their offices or homes without concern for Covid, Omicron or any other variant that may arise. PREVIEW: 2022 is the fourth virtual event VideoNuze has hosted since the beginning of Covid (following 12+ years of hosting in-person events) and the feedback has been uniformly positive. For anyone with a stake in CTV advertising’s future, PREVIEW: 2022 will be a must-attend event.

The CTV Advertising PREVIEW: 2022 web site, including registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

Looking further ahead into the new year, in June, 2022 VideoNuze will once again present our flagship Connected TV Advertising Summit (session videos from the 2021 edition are here and here), and in November 2022, the second version of the Connected TV Brand Suitability Summit (session videos from the 2021 edition are here).

I’m really excited about what’s shaping up to be a busy year for VideoNuze of industry education, thought-leadership and networking about CTV advertising - its enormous potential and key challenges still to be surmounted.

If you’re interested in learning about sponsorship or speaking opportunities please contact me.