Posts for 'Connected TV Advertising Brand Suitability Summit 2022'

Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.

Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.

Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.

Enjoy!

[VIDEO] Why Brand Suitability Matters to Connected TV

[VIDEO] Exploring Identity Management and Measurement in CTV

[VIDEO] How Connected TV is Driving Change in the TV Industry

[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

[VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Why Brand Suitability Matters to Connected TV
A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

Colleen Durkin - SVP, Integrated Investment, Assembly
Joshua Lowcock – Global Chief Media Officer, UM
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
David George - CEO, Pixability (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Exploring Identity Management and Measurement in CTV
How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.

Cara Lewis – U.S. Chief Investment Officer, dentsu
John Nardone – President, Mediaocean
Marilois Snowman –  CEO, Founder, Mediastruction
Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

How Connected TV is Driving Change in the TV Industry
Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.

Tamara Alesi – CEO, Mediaplus Group
Amit Chaturvedi – COO, DeepIntent
David Chu – EVP and GM, Cinedigm Networks
Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Succeeding at the Intersection of DE&I and Brand Suitability
DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.

Meredith Brace – Chief Marketing Officer, Samba TV
Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
 
Best Practices for Brand Suitability in Multi-Platform Advertising
Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?

Joe Barone – Managing Partner, Brand Safety Americas, GroupM
Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
Meg Runeari – Chief Experience Officer, Teads
Eric John – VP, Media Center, IAB (moderator)

Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some of the key highlights from the afternoon, including the session Colin moderated.

Speakers are optimistic about CTV for many reasons, despite economic uncertainty. However, throughout the afternoon many noted challenges in transparency, frequency management, fragmentation and measurement. Speakers shared their thoughts on what’s being done, and still needs to be done, to address these challenges.

Consistent with the conference’s theme, there was a lot of focus on how advertisers and agencies are thinking about brand suitability and also what initiatives they’re pursuing to promote DE&I within their organizations and the work they do. I’ll be posting all of the session videos early next week on VideoNuze for on-demand viewing.

Listen to the podcast (32 minutes, 23 seconds)

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Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.

Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.

Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.

Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.

More information on the program and speakers coming soon.

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