Posts for 'G2'

I promise, this will be my last post on the Super Bowl ads. I suspect some of you are getting sick of hearing about them, but the reality is that there are some cool follow up tidbits emerging that I think many of you will be interested in.

First a clarification. I accidently omitted mentioning Audi as another Super Bowl advertiser that had a broadband component to their ad. Their mention of "TruthInEngineering" at the end of their spot was so quick that I didn't even notice it. That's a shame, because when you visit the mini-site there's a lot of great video, including one lasting 3 minutes all about the making of the ad.

Ken Liebeskind has a good interview with Paul Venables, who is the founder and co-creative director of the ad agency that created the spot and the videos at the mini-site. I really like how well developed the whole "Truth In" concept has been executed in the mini-site. My only gripe with the execution of the TV spot is that just flashing "Truthinengineering.com" at the end for a quick second is insufficient to really optimize traffic flow. Though Venables says traffic is way up since the game, I think it would be far higher had they focused on the URL longer.

Meanwhile, some interesting follow up stats that have bubbled up. comScore is reporting that 13% of Super Bowl viewers watched an ad online and that 13% visited an advertiser's web site. Of those who visited an advertiser's web site, 38% visited GoDaddy.com, 22% Coca-Cola and 21% Pepsi.