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How Vevo Launched an Advanced TV Business in the FAST Lane
Thursday, July 21, 2022, 10:31 AM ETPosted by:When well-established companies go through a pivot, the process is often described as trying to turn around an aircraft carrier.
In Vevo’s case, the move from being a web-centric brand to CTV juggernaut was more like turning an aircraft carrier into a rocket ship - while it’s still moving.
Back in 2019, Vevo content was regularly ranked among the top ten most watched videos on YouTube across the globe, and revenue was growing consistently YOY.
Knowing our content on YouTube was already enjoying viewership on the big screens in homes, we began establishing an entirely new business model - one where a Vevo CTV app and strategically placed linear TV channels (FAST channels for you TV ad tech nerds) could become the primary way we connect with consumers, and our top source of revenue.
Due to the TV-oriented evolution of our business, we had to evolve our products, our marketing strategy, our programming, our relationship with fans – our entire operation. It turns out many of the seeds were planted years before. Here’s how were able to land the plane - and then launch a rocket:Topics: Vevo
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Inside the Stream Podcast: Xperi EVP Explains Vewd Acquisition, TVOS Opportunity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I interview Geir Skaaden, EVP and Chief Products and Services Officer at Xperi, which recently acquired Vewd to push further into the TVOS market. Geir walks us through the deal’s rationale and the value of providing an independent TVOS platform to TV OEMs who can retain a share of post-sale streaming economics. Geir also explains how Xperi’s TiVo+ service that includes 160 FAST channels enhances the company’s appeal as a partner for TV OEMs.
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Categories: Deals & Financings, Podcasts, Technology
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Inside the Stream Podcast: The Elvis Presley Channel Launch Illustrates FAST Opportunity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.
Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.
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VAST & RTB: Peas in an Ad Pod
Thursday, July 7, 2022, 12:14 PM ETPosted by:While the CTV market will continue to garner billions of dollars in incremental spend each year for the foreseeable future, the tone is beginning to change ever so slightly; from unbridled excitement to a heightened focus on the technology and manner by which CTV ads are bought and sold.
Amid this step change, an old friend has re-emerged at the forefront of industry conversation: Ad Pods.
As a refresher, ad pods are a sequenced group of ads that play one after another within an ad break. Scheduled in pre-, mid-, and post-roll environments, an ad pod equates to a commercial break that runs during an episode of a TV program in linear environments.Categories: Advertising
Topics: Beachfront Media
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Video UX vs. Ad Revenue: Why It Doesn’t Have to be Either/Or
Wednesday, July 6, 2022, 11:56 AM ETPosted by:As CPMs continue to fall and cookies sunset, digital publishers are under more pressure to monetize content. This can put sales, product, and editorial teams at odds, especially when it comes to video content, particularly on mobile, where two-thirds of all video is displayed. But are these teams really after different things?
Categories: Advertising
Topics: EX.CO
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Inside the Stream Podcast: Unpacking Netflix’s Conflicting Satisfaction Data Among SVOD Services
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss conflicting data about Netflix’s customer satisfaction from ASCI and Whip Media. Netflix remains an essential streaming service for many people, especially for watching drama, according to Parrot Analytics. However, new data from Antenna indicates that in April almost a quarter of Americans who signed up for Netflix dropped it within a month. We try to make sense of it all.
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Pixability Becomes a Member of GARM to Help Set Brand Safety and Suitability Standards
Pixability has announced that it has become a member of the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers (WFA). Pixability will help create contextual, brand safety and suitability guidelines for the ad industry, building on an existing collaboration to educate the market and create more transparency about harmful content.
Categories: Advertising, Brand Safety and Suitability
Topics: Pixability
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Inside the Stream Podcast: Apple - Major League Soccer Deal Moves Sports Deeper Into Streaming
Apple has signed a ten-year deal with Major League Soccer to stream all MLS matches starting in 2023, without any local broadcast blackouts. The deal moves sports deeper into streaming, and away from traditional pay-TV.
Chris Harris, Publisher of World Soccer Talk, joins Colin and me this week to understand the significance of the deal and what impact it may have on sports going forward. Chris is an authority on global soccer and also wrote about how Apple might price the MLS subscription service. We explore all angles of the deal with Chris.
Listen to the podcast (29 minutes, 15 seconds)
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