News for 'Advertising'

Monday, November 25, 2019

‘Hard to figure out the best route’: Ad buyers wrestle with how to buy connected TV ads Digiday
Advertising
Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years Adweek
Advertising, Broadcasters, Sports

Thursday, November 21, 2019

YouTube is working to bring advertising to edgier content as demonetization woes grow The Verge
Advertising, Aggregators
YouTube Integrates Nielsen TV Data Into Google Reach Planner Mediapost
Advertising, Data

Wednesday, November 13, 2019

eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline Mediapost
Advertising

Tuesday, November 12, 2019

Streaming Services Amp Up National TV Ad Spending Mediapost
Advertising, SVOD

Tuesday, November 5, 2019

Friday, November 1, 2019

Wednesday, October 30, 2019

Hostilities Rise Inside G/O Media Over Autoplay Video Ads and Politics WSJ
Advertising

Monday, October 28, 2019

Nexstar, Largest U.S. TV Station Owner, Will Back Off TV Ratings for Ad Deals Variety
Advertising, Broadcasters

Monday, October 21, 2019

IAB: video driving all-time high in digital ad spend The Drum
Advertising, Research

Tuesday, October 22, 2019

Roku is buying ad tech company Dataxu in $150 million deal CNBC
Advertising, Deals & Financings

Monday, October 21, 2019

Premion Using Comscore to Measure OTT Ads B&C
Advertising, Analytics

Friday, October 18, 2019

AT&T's Xandr Acquires Clypd Mediapost
Advertising, Deals & Financings

Thursday, October 10, 2019

Survey: Advanced TV Ad Budgets Forecast To Rise Mediapost
Advertising

Tuesday, October 8, 2019

Friday, October 4, 2019

Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify WSJ
Advertising, Studios, SVOD

Thursday, October 3, 2019

Amazon Clashes With Disney Over Terms for Offering Apps in Fire TV WSJ
Advertising, Apps, Studios

Tuesday, October 1, 2019

Monday, September 30, 2019

As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements Adweek
Advertising

Friday, September 27, 2019

Telaria Launches Addressable Products for Connected TV Multichannel News
Advertising

Tuesday, September 24, 2019

Snapchat extends video ad limit to 3 minutes, but viewers can still skip AdAge
Advertising, Social Media

Monday, September 23, 2019

Saturday, September 21, 2019

TiVo confirms its customers will soon see ads before DVR recordings The Verge
Advertising, DVR

Thursday, September 19, 2019

Hearst Stations Move to Impression-Based Ad Sales B&C
Advertising

Wednesday, September 18, 2019

YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens Tubefilter
Advertising

Wednesday, September 11, 2019

Comcast Spotlight Launches Self-Serve Option for Small Business Multichannel News
Advertising, Cable TV Operators

Thursday, September 5, 2019

Xandr to rebrand its AppNexus SSP as 'Monetize' AdAge
Advertising

Friday, August 30, 2019

News Corp plots sale of video advertising platform Unruly Sky News
Advertising, Deals & Financings

Monday, September 2, 2019

Vice sees success with its year-old cross-platform video ad sales push Digiday
Advertising

Wednesday, September 4, 2019

MRC Sets New Standards For Cross-Media Measurement B&C
Advertising

Monday, August 19, 2019

‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship Digiday
Advertising

Thursday, August 15, 2019

SpotX Adds Latest Prebid Tool for Header Bidding B&C
Advertising

Friday, August 9, 2019

Thursday, August 8, 2019

IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More Tubefilter
Advertising

Tuesday, August 6, 2019

Hulu Targets Traditional TV Advertising, Says 53% of Its Users Don’t Watch Linear Multichannel News
Advertising

Saturday, August 3, 2019

Comcast Spotlight: TV Viewing Reached a 2-Year High in Q1 Multichannel News
Advertising, Research

Monday, July 29, 2019

Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade Desk Mediapost
Advertising

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