News for 'Advertising'

Monday, July 22, 2019

Ad-Supported Video Services Edge Toward Audience Ratings Standard WSJ
Advertising

Wednesday, July 24, 2019

Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend Adweek
Advertising, Analytics

Thursday, July 18, 2019

Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million Variety
Advertising, Deals & Financings

Monday, July 15, 2019

YouTube's Trampled Foes Plot Antitrust Revenge Bloomberg
Advertising, Aggregators

Friday, June 28, 2019

Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall Variety
Advertising, SVOD

Thursday, June 27, 2019

Wednesday, June 26, 2019

LiveRamp’s $150 Million Data Plus Math Deal Shows the Changing Demands of Television Ads Adweek
Advertising, Deals & Financings

Tuesday, June 25, 2019

SpotX Inventory Integrated Into Mediaocean Software B&C
Advertising, Technology

Monday, June 24, 2019

‘Siphoning off the crap’: Agencies prioritize buying premium content directly on YouTube Digiday
Advertising, Aggregators

Wednesday, June 19, 2019

Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say Variety
Advertising, Mobile Video, Startups

Tuesday, June 18, 2019

Monday, June 17, 2019

Forecast: Nonlinear TV Ads To Grow 22% In 2019 Mediapost
Advertising, Research

Thursday, June 13, 2019

Fox Joins Project OAR Consortium to Bolster Addressable TV Standards Adweek
Advertising, Broadcasters

Wednesday, June 12, 2019

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus Adweek
Advertising

Monday, June 10, 2019

Friday, May 31, 2019

Hulu Says 70% of Its 82 Million Viewers Are on Ad-Supported Plan Variety
Advertising

Thursday, May 30, 2019

Data-Enabled TV Buying Rises, Despite Concerns Mediapost
Advertising, Data, Research

Friday, May 31, 2019

Amazon buys part of ad tech company Sizmek CNBC
Advertising, Deals & Financings

Saturday, May 25, 2019

Jeep's Record-Breaking Video Will Air On Broadcast Mediapost
Advertising

Wednesday, May 22, 2019

Click-Through Rates Of Video In-App Ads Soar Mediapost
Advertising, Apps

Thursday, May 23, 2019

Here’s What Ad Buyers Really Thought About Upfronts Week 2019 Adweek
Advertising, Broadcasters

Wednesday, May 15, 2019

WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront Adweek
Advertising

Monday, May 13, 2019

Wednesday, May 8, 2019

Rita Ferro Previews Her First Combined Disney Upfront Adweek
Advertising

Monday, May 6, 2019

As Digital Media Cuts Costs, Hulu and YouTube Take Spotlight at NewFronts The Hollywood Reporter
Advertising

Tuesday, May 7, 2019

US digital advertising exceeded $100B in 2018 (IAB report) TechCrunch
Advertising, Research

Thursday, May 2, 2019

Wednesday, May 1, 2019

Tuesday, April 30, 2019

Roku Veterans Launching CTV Ad Network Mediapost
Advertising, Devices

Saturday, April 20, 2019

WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’ Adweek
Advertising, Cable Networks

Thursday, April 18, 2019

Philo Taps SpotX For Programmatic Monetization Mediapost
Advertising, Skinny Bundles

Thursday, April 11, 2019

Fox, Discovery Using SpotX, Clypd Combo for Cross Platform B&C
Advertising, Cable Networks, Technology

Tuesday, April 9, 2019

The next front of the streaming wars is the battle for ad-supported programming Digiday
Advertising, Research

Monday, April 8, 2019

Viacom’s Pluto TV Inks BBC Studios Deal for 700 Hours of Content, Including Classic ‘Doctor Who’ Episodes Variety
Advertising, Broadcasters, International

Saturday, April 6, 2019

Google surprises Android TV owners with unwanted advertisements Engadget
Advertising, Smart TV

Monday, April 1, 2019

‘It was always a problematic child’: What went wrong for Sizmek Digiday
Advertising, Technology

Thursday, March 28, 2019

Tuesday, March 26, 2019

Most Advertisers Have Returned To YouTube After Pedophile Scandal, Google Exec Says Tubefilter
Advertising, Aggregators

Wednesday, March 27, 2019

A+E Network Offers Small, Medium Marketers Audience-Based Targeting Mediapost
Advertising, Cable Networks

Tuesday, March 26, 2019

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