News for 'Advertising'

Monday, April 30, 2018

YouTube Exec Says Three-Month-Old Brand Safety Measures Have Been “99% Effective” Tubefilter
Advertising
Twitter says more than half of its business is video - what does that mean? Recode
Advertising, Social Media

Sunday, April 29, 2018

YouTube Takes New Aim at TV Advertising Budgets Variety
Advertising, Skinny Bundles

Friday, April 27, 2018

Who’s Watching Digital Video? A Diverse, Expanding Audience, IAB Says WSJ
Advertising
Digital Video Forecast To See Big Gains In TV Upfront Mediapost
Advertising, Research

Thursday, April 26, 2018

Unskippable six-second video ads are coming to Snapchat Digiday
Advertising, Social Media

Wednesday, April 25, 2018

Twitter’s comeback fueled by video focus and international growth Digiday
Advertising, Social Media

Monday, April 23, 2018

Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal Mediapost
Advertising, Cable Networks, Cable TV Operators

Friday, April 20, 2018

P&G Resumes YouTube Spend After 13-Month Boycott - As New Ad Controversy Looms Tubefilter
Advertising

Thursday, April 19, 2018

Wednesday, April 18, 2018

Friday, April 13, 2018

Hulu Keeps Pace With YouTube TV By Sponsoring NBA Playoffs Tubefilter
Advertising, Skinny Bundles

Thursday, April 12, 2018

As New Ad Marketplaces Form, Media Companies Must Find Their Place AdExchanger
Advertising

Tuesday, April 10, 2018

John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness AdExchanger
Advertising

Monday, April 9, 2018

Ad buyers expect Hulu, YouTube to start selling ads in their live TV services Digiday
Advertising, Skinny Bundles

Sunday, April 8, 2018

Tech giants Facebook and YouTube thwarted in bid to secure slice of TV ad market Telegraph
Advertising, International

Wednesday, April 4, 2018

Thursday, April 5, 2018

NBCU Creates Metric Combining Linear and Digital Ad Views B&C
Advertising, Broadcasters, Cable Networks

Thursday, March 29, 2018

AMC Forms Data-Driven Unit, Focuses On Media Planning Mediapost
Advertising, Cable Networks, Data

Wednesday, March 28, 2018

US TV Ad Spending to Fall in 2018 eMarketer
Advertising, Research

Tuesday, March 27, 2018

TiVo Deal Gives Tru Optik OTT Cloud Users Linear TV Data B&C
Advertising, Data

Thursday, March 22, 2018

SpotX gains TAG renewal for fraud, piracy and brand safety certifications RapidTV News
Advertising

Friday, March 23, 2018

Hulu has started to address advertisers’ inventory frustrations Digiday
Advertising

Thursday, March 22, 2018

Viacom Ad Revs Forecast To Drop, Will Rely On vMVPDs Mediapost
Advertising, Cable Networks, Research, Skinny Bundles

Wednesday, March 21, 2018

The next version of Chrome will block autoplaying videos with sound Engadget
Advertising, Technology

Tuesday, March 20, 2018

New Viewability Standards May Give Extra Credit to Ads That Play AdAge
Advertising

Wednesday, March 21, 2018

YouTube Will ‘Frustrate’ Some Users With Ads So They Pay for Music Bloomberg
Advertising, Music

Thursday, March 15, 2018

Google to test video ads on the Play store Engadget
Advertising

Tuesday, March 13, 2018

Monday, March 12, 2018

The Great Connected TV Debate: Subscription- vs. Ad-Supported Models AdExchanger
Advertising, Devices

Thursday, March 8, 2018

Tuesday, March 6, 2018

Monday, March 5, 2018

Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences AdExchanger
Advertising, Broadcasters

Saturday, March 3, 2018

Advertisers flee InfoWars founder Alex Jones' YouTube channel CNN
Advertising, Indie Video, Politics

Thursday, March 1, 2018

Wednesday, February 28, 2018

NBC Universal Promises to Slash TV Commercials By 20 Percent AdAge
Advertising, Broadcasters

Thursday, February 22, 2018

The Trade Desk Continues Growth Run And Sets Out TV Ambitions AdExchanger
Advertising, Devices

Wednesday, February 21, 2018

Fox Plans Media-Industry Summit to Fix Advertising Challenges Variety
Advertising

Tuesday, February 20, 2018

Wednesday, February 14, 2018

Advertisers Tuning Out TV in Sign of Trouble for Media Companies Bloomberg
Advertising, Research

Tuesday, February 20, 2018

BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars? Variety
Advertising, Online Publishers

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