News for 'Advertising'

Monday, April 3, 2017

Big brand pullouts will have had limited impact on YouTube Digiday
Advertising
Google Training Ad Placement Computers to Be Offended NY Times
Advertising, Technology
TV feels the heat from Google and Facebook Digiday
Advertising, Broadcasters, Cable Networks

Thursday, March 30, 2017

Zenith and Magna: Programmatic Is A Boon To Digital Ad Spend As It Overtakes TV AdExchanger
Advertising, Research

Tuesday, March 28, 2017

Who Wins and Who Loses in YouTube's Falling Out With Brands AdAge
Advertising
Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup Tubefilter
Advertising
Discovery Upfront Pushes Multiplatform Reach For Advertisers Mediapost
Advertising, Cable Networks
Sling TV Dishes Up Programmatic Supply AdExchanger
Advertising, Programmatic, Skinny Bundles
What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers Adweek
Advertising
TV Networks See an Opportunity in Google Ad Backlash WSJ
Advertising
Twitter introduces pre-roll ads to Periscope videos TechCrunch
Advertising, Social Media

Friday, March 24, 2017

YouTube Advertiser Exodus Highlights Perils of Online Ads NY Times
Advertising

Thursday, March 23, 2017

Wednesday, March 22, 2017

Tuesday, March 21, 2017

Adobe Takes Aim At Google And Other Marketing Clouds And TV Is Its Main Weapon AdExchanger
Advertising, Technology

Monday, March 20, 2017

Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K. Tubefilter
Advertising

Thursday, March 16, 2017

Wednesday, March 15, 2017

Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads B&C
Advertising, Cable Networks, Data

Monday, March 13, 2017

Friday, March 10, 2017

Amazon Raises Ad Stakes With Video Advertising Mediapost
Advertising

Thursday, March 9, 2017

Condé Nast Joins NBCU-Vox Ad Network; Are BuzzFeed, Snapchat Next? Variety
Advertising, Broadcasters, Millennials, Online Publishers

Tuesday, March 7, 2017

LoopMe raises $10 million to optimize mobile video ads using artificial intelligence Venture Beat
Advertising, Deals & Financings, Mobile Video

Monday, March 6, 2017

'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic Mediapost
Advertising, Programmatic, Research

Sunday, March 5, 2017

Turner CEO: Ad money is coming back to TV that was previously redirected to digital Business Insider
Advertising, Cable Networks

Thursday, March 2, 2017

How Roku’s Open-Platform Approach Fuels A $100M Media And Ads Business AdExchanger
Advertising, Devices

Wednesday, March 1, 2017

Monday, February 27, 2017

Advertising on Streaming TV Devices Is About to Get More Targeted WSJ
Advertising, Devices

Thursday, February 23, 2017

Tuesday, February 21, 2017

Monday, February 20, 2017

The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore AdExchanger
Advertising

Friday, February 17, 2017

YouTube to stop 30-second unskippable ads Campaign
Advertising

Thursday, February 16, 2017

Sunday, February 12, 2017

Thursday, February 9, 2017

Monday, February 6, 2017

Budweiser's 'Born the Hard Way' Super Bowl Ad Wins the Race for Online Video Views AdAge
Advertising, Sports

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