News for 'Advertising'

Monday, February 6, 2017

Vox Media Names First COO as Focus Turns to Video, Native Ads Bloomberg
Advertising, Online Publishers

Thursday, February 2, 2017

Fox Prepares for Super Bowl Streaming Challenge Multichannel News
Advertising, Sports
Ad Spending On Local Video To Expand $5B By 2021 Mediapost
Advertising, Programmatic, Research
Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl Adweek
Advertising, Social Media, Sports

Tuesday, January 31, 2017

Monday, January 30, 2017

Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying? AdExchanger
Advertising

Friday, January 27, 2017

Google Touts YouTube Ad Growth, Vows Continued Investment In Originals In Earnings Call Tubefilter
Advertising, Aggregators

Tuesday, January 24, 2017

Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System Adweek
Advertising, Social Media

Wednesday, January 25, 2017

Magna Strikes Deal With Roku, Shifting More Ad Dollars Out Of Linear TV Heading Into Upfronts AdAge
Advertising, Devices

Monday, January 23, 2017

Toyota Revs Up With Hypertargeted Video AdExchanger
Advertising

Wednesday, January 18, 2017

Thursday, January 12, 2017

How Targeted (And Measurable) Is Over-The-Top TV? AdExchanger
Advertising

Wednesday, January 11, 2017

Here's How the New Vertical Video Ads Will Look Inside Instagram Stories AdAge
Advertising, Social Media

Monday, January 9, 2017

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories AdAge
Advertising, Social Media

Tuesday, January 10, 2017

'A shrewd move': Publishers see Facebook mid-roll ads as potential boon Digiday
Advertising, Social Media

Monday, January 9, 2017

Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers Recode
Advertising, Social Media

Friday, January 6, 2017

Linear TV Needs New Advertising Models B&C
Advertising, Broadcasters

Wednesday, January 4, 2017

Pandora's Muted Video and Responsive Display Ads Are a Big Hit With Marketers Adweek
Advertising, Music

Tuesday, January 3, 2017

How Addressable TV Has Evolved, And Where It Will Go In 2017 AdExchanger
Advertising

Thursday, December 22, 2016

Why The 2017 TV Upfronts Could Be A Buyer’s Market AdExchanger
Advertising, Broadcasters

Wednesday, December 21, 2016

Tuesday, December 20, 2016

Friday, December 16, 2016

Google Says Programmatic Direct Is Due for a Rise in 2017 AdAge
Advertising, Programmatic

Thursday, December 15, 2016

Tuesday, December 13, 2016

More Ads Are Being Delivered Via Connected TVs WSJ
Advertising, Devices

Monday, December 12, 2016

'No interest in playing your games': Why programmatic TV hasn't (yet) taken off Digiday
Advertising, Cable Networks, Programmatic

Friday, December 9, 2016

Clorox Wades Into 360-Degree Video AdExchanger
360-Degree, Advertising

Thursday, December 8, 2016

Tuesday, December 6, 2016

Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens The Drum
Advertising, Technology

Monday, December 5, 2016

Tuesday, December 6, 2016

'It's on every media plan': Media buyers hail Facebook's dedicated video tab Digiday
Advertising, Social Media

Tuesday, November 29, 2016

How Advertising Will Live on DirecTV Now, AT&T's New Streaming TV Service AdAge
Advertising, Skinny Bundles

Monday, November 28, 2016

Facebook turned to TV to boost Facebook Live Digiday
Advertising, Live Streaming, Social Media

Tuesday, November 22, 2016

Monday, November 21, 2016

Thursday, November 17, 2016

Advertisers And Publishers Are Starting To Get With The Vertical Video Program AdExchanger
Advertising, Mobile Video

Wednesday, November 16, 2016

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