News for 'Advertising'

Thursday, February 4, 2016

Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency AdExchanger
Advertising, Technology

Wednesday, February 3, 2016

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos Adweek
Advertising, Social Media
Instagram Extends Video Ads To 60 Seconds To Score TV Dollars TechCrunch
Advertising, Social Media

Tuesday, February 2, 2016

Adstream Eyes The US Video Market With Acquisition of Deluxe AdServices AdExchanger
Advertising, Deals & Financings
Publishers have eagerly embraced autoplay video, but advertisers have concerns Digiday
Advertising

Monday, February 1, 2016

Friday, January 29, 2016

Ooyala Charts The Course For Automated Guaranteed In TV AdExchanger
Advertising, Programmatic

Thursday, January 28, 2016

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads Adweek
Advertising, Social Media

Tuesday, January 26, 2016

Monday, January 25, 2016

Friday, January 22, 2016

Twitter is now offering 30-second and longer, skippable pre-roll ads Digiday
Advertising, Social Media

Monday, January 25, 2016

Rubicon Project, AdMore Partner To Push Programmatic TV Biz Mediapost
Advertising, Partnerships, Programmatic

Friday, January 22, 2016

From Reducing Ad Time to Battling Netflix, Here's How the TV Industry Is Gearing Up for 2016 Adweek
Advertising, Cable Networks

Wednesday, January 13, 2016

Beachfront Media Sees 700% Growth in Mobile Revenue In 2015 Mediapost
Advertising, Mobile Video

Tuesday, January 19, 2016

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study Adweek
Advertising, Research

Monday, January 18, 2016

Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting Mediapost
Advertising, Politics

Wednesday, January 13, 2016

Tuesday, January 12, 2016

Monday, January 11, 2016

Friday, January 8, 2016

Not Just America Online: AOL Makes Its CES Pitch To Go Global AdExchanger
Advertising

Thursday, January 7, 2016

Tuesday, January 5, 2016

Monday, January 4, 2016

Wednesday, December 23, 2015

Video Ad Startup Innovid Raises $27.5M TechCrunch
Advertising, Deals & Financings, Technology

Monday, December 21, 2015

6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015 Adweek
Advertising

Thursday, December 17, 2015

Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement Mediapost
Advertising, Viewability

Tuesday, December 15, 2015

Monday, December 14, 2015

'Sticky Videos' Help Online Publishers Boost Video Ad Viewability WSJ
Advertising, Viewability

Tuesday, December 15, 2015

True[X] Engagement Enabled by FreeWheel B&C
Advertising

Friday, December 11, 2015

Videology, TubeMogul And The Trade Desk Ranked As Top DSPs For Video Mediapost
Advertising, Programmatic, Technology

Thursday, December 10, 2015

Wednesday, December 9, 2015

Media Buyer Nitti Moves to Verizon B&C
Advertising, People, Telcos

Monday, December 7, 2015

For First Time In Non-Recession, TV Ad Spend Wanes AdExchanger
Advertising, Research

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