News for 'Advertising'

Friday, December 4, 2015

TV Forecast: Slow Growth For 2 Years Mediapost
Advertising, Research

Thursday, December 3, 2015

A+E Networks to Use AOL's Programmatic Platform in Massive Deal Adweek
Advertising, Cable Networks, Programmatic
SpotX Whitepaper Finds That Broadcasters Have Yet To Realize The Full Value Of Ads Mediapost
Advertising, Programmatic
Amex: "Programmatic TV Is Still A Very Manual Process" AdExchanger
Advertising, Programmatic

Tuesday, December 1, 2015

Video becomes the main ad-blocking battleground for publishers Digiday
Advertising

Monday, November 30, 2015

Turner's Data Dreams Extend Beyond Its Own Walls AdAge
Advertising, Cable Networks, Data

Tuesday, November 24, 2015

Monday, November 23, 2015

Twitter's MoPub Adds Native Video Mediapost
Advertising, Mobile Video, Social Media

Friday, November 20, 2015

Wednesday, November 18, 2015

Google Display Ad Chief Neal Mohan Is YouTube's New Product Boss AdAge
Advertising, Aggregators, People

Tuesday, November 17, 2015

Wednesday, November 18, 2015

It Was Never Going to Be Easy for Yahoo to Make Money on 'Community' WSJ
Advertising, Aggregators

Monday, November 16, 2015

With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers Adweek
Advertising, Commerce

Friday, November 13, 2015

Watchwith Raises $8M For Its In-Program Video Ads TechCrunch
Advertising, Deals & Financings

Monday, November 16, 2015

Sky brings programmatic to video Digiday
Advertising, International, Programmatic

Friday, November 13, 2015

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads Adweek
Advertising, Mobile Video, Programmatic

Thursday, November 12, 2015

Altitude Digital Lets Publishers See Both Sides Now Mediapost
Advertising, Programmatic

Wednesday, November 11, 2015

Mobile Video Ads Drive Operaworks Revs Mediapost
Advertising, Mobile Video

Thursday, November 12, 2015

Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22% Press Release
Advertising, Research

Wednesday, November 11, 2015

Tuesday, November 10, 2015

What Yahoo's Advertisers Thought About NFL Live Stream Viewership AdAge
Advertising, Sports

Monday, November 9, 2015

As Innovid Forges Connected TV Ties, It Sets Its Sights On Programmatic Creative AdExchanger
Advertising, Programmatic

Tuesday, November 3, 2015

Hulu CEO: Ad-Free Option Meant To Combat Complaints On Twitter Tubefilter
Advertising, Aggregators

Wednesday, November 4, 2015

WaPo Bows "FlexPlay" For Faster Video Ads Mediapost
Advertising, Newspapers

Tuesday, November 3, 2015

Hulu Offers No Commercial Interruptions for Viewers Who Interact With One Ad Upfront AdAge
Advertising

Monday, November 2, 2015

VASTly Improved? IAB Introduces 4.0 Mediapost
Advertising

Friday, October 30, 2015

TubeMogul Hires IPG Mediabrands' Todd Gordon to Expand Programmatic TV AdAge
Advertising, People, Programmatic

Thursday, October 29, 2015

Wednesday, October 28, 2015

Why Dannon Is Betting Big on Programmatic Video Adweek
Advertising, Programmatic

Tuesday, October 27, 2015

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV's Outdated Ad Metrics Adweek
Advertising, Analytics

Monday, October 26, 2015

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact Adweek
Advertising, Programmatic

Tuesday, October 27, 2015

One Year In, How Is Viacom's Data Play Holding Up? AdAge
Advertising, Cable Networks, Data

Monday, October 26, 2015

Sunday, October 25, 2015

A New Way to Sell Oreos WSJ
Advertising

Thursday, October 22, 2015

Wednesday, October 21, 2015

Tuesday, October 20, 2015

5-Plus Years for Programmatic TV Tipping Point B&C
Advertising, Programmatic

Monday, October 19, 2015

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook Adweek
Advertising, Social Media

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