DataXu

Bringing the Precision of the Digital Age to Television and Key Trends in Programmatic [SHIFT Videos] Posted on 12-21-2017
Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit. First up is “Bringing the Precision of the Digital Age to...
Video Ad Tech Providers Keep Evolving With the Market’s Demands Posted on 07-13-2017
Yesterday I posted the recent Video Ad Summit keynote interview with Brian Lesser, CEO of GroupM North America, in which he articulated some of the key challenges facing advertisers...
DataXu’s Programmatic TV White Paper Outlines Opportunities and Challenges Posted on 12-15-2015
Demand-side platform DataXu has published a new white paper on programmatic TV which provides great insights on opportunities and challenges going into 2016. The paper notes there’s still a...