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Bringing the Precision of the Digital Age to Television and Key Trends in Programmatic [SHIFT Videos]
Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit.
First up is “Bringing the Precision of the Digital Age to Television” which was kicked off with a short presentation by Scott Ferber (Chairman and CEO, Videology) showcasing research on key challenges to accelerating programmatic TV. Following his presentation, Scott joined a panel I moderated, with Larry Allen (VP of Ad Innovation and Programmatic Solutions, Turner Ad Sales) and Andrew Feigenson (CEO, Simmons Research) also participating.
The second session is “Trending Now: What’s Ahead for Programmatic Video and TV?” which included Paul Alfieri (Chief Marketing Officer, Cross MediaWorks), Rob Byrnes (VP, Digital Planning, National Geographic), Rob Cukierman (VP, Sales Strategy & Partnerships, Vevo), Stephen Strong (Head of Revenue, Newsy), Tore Tellefsen (VP of TV Solutions, DataXu), with Chris Karl (CEO, VertaMedia) moderating.
Watch the session videos now!
Bringing the Precision of the Digital Age to Television
Trending Now: What’s Ahead for Programmatic Video and TV?
Categories: Advertising, Programmatic
Topics: Cadent, DataXu, National Geographic, Newsy, Simmons Research, Turner, VertaMedia, VEVO, Videology
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