PointRoll

PointRoll: In-Stream Video Ads Get 4.5x Higher Click-Throughs Than Flash Posted on 03-25-2014
PointRoll's 2013 Benchmarks report finds, among other things, that in-stream video ads achieved a .46% click-through rate, 4.5x higher than the CTR of Flash ads. In-stream video ads also had...
Study: Click-Through Rate for In-Stream Video Ads is Four Times Higher Than for Rich Media and Mobile Posted on 05-14-2013
The click-through rate for in-stream video ads served by PointRoll in 2012 was .62%, four times higher than for mobile ads (.15%) and rich media ads (.14%) served. The data...
Online Video Advertising Industry Keeps Innovating Posted on 03-25-2011
Speaking of online video advertising, once again there was plenty of news this week. Among the highlights, Adap.tv...