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Inside the Stream: Comcast’s Cable Networks Spinoff, YouTube’s $50 Billion Revenue
There was plenty of news in the TV/streaming industries this earnings week. First up we discuss Comcast raising the idea of spinning off its cable TV networks to shareholders. A move like this has been speculated about for years, as the networks are buffeted by cord-cutting. Comcast also said Peacock gained 3 million subscribers in Q3, benefiting from the Paris Olympics.
Meanwhile Alphabet said that YouTube’s revenue for the past 12 months hit $50 billion, a first for the company. As we discuss, it’s likely that subscription services, which include YouTube TV, YouTube Music and Premium, Primetime Channels and Sunday Ticket, exceeded $15 billion. That would make YouTube one of the top 3 streaming subscription providers by size.
Listen to the podcast to learn more (21 minutes, 24 seconds)
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Topics: Comcast, Podcast, YouTube
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Inside the Stream: Disney Drops Apple’s App Store, CTV Ad Standards and More
Four topics for this week’s podcast:
First, Disney+ and Hulu are no longer available for sign up in Apple’s App Store. As we discuss, this feels like a move by Disney to preserve margins, though at the expense of some of its subscribers losing the advantages of unified billing and integrated search/discovery. It also means less competition for Amazon, which is already the dominant distributor of third-party streaming services.
Next, IAB Tech Lab this week announced an initiative to help standardize emerging CTV ad formats. We’re confident it will help more advertisers move spending into the channel.
Third, Fubo is boldly offering premium services on a standalone basis, not requiring a base subscription plan. Fubo aims to be a “super aggregator” and is breaking from pay-TV operators’ traditional approach of enabling access to premium services only for subscribers. It’s a sign of the times, with viewers requiring flexibility and it seems like a savvy play by Fubo to keep viewers engaged with its app.
Last, a variety of streaming services are partnering with grocery chains and delivery apps, which both of us think makes a lot of sense to reduce churn and cost per acquisition. We expect to see more partnerships going forward.
Listen to the podcast to learn more (28 minutes, 3 seconds)
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Topics: Apple, Disney+, fuboTV, Hulu, IAB, Podcast
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Inside the Stream: Amazon Rules Streaming Video Distribution; Comcast is Indifferent
Bloomberg’s Screentime 2024 conference in LA offered opportunities to hear directly from a variety of industry executives about their companies’ streaming initiatives and results (all video interviews here). Colin and I were especially interested in interviews with Comcast’s Chairman and CEO Brian Roberts and Amazon’s SVP of Prime Video and Amazon MGM Studios Mike Hopkins.
As we discuss, the interviews highlight the companies’ divergent future as premium video distributors. Amazon is ascendant, having become by far the dominant distributor of third-party streaming services in the US. Meanwhile, Comcast, long the biggest cable TV operator in the US, has seen cord-cutting erode its subscriber base.
However, as Roberts articulates, Comcast is using its formidable broadband presence and Peacock to re-position the company for future success. Meanwhile Hopkins underscores how Amazon’s vast resources allow it to invest aggressively in technologies like AI to continually improve the viewer experience and partner value proposition.
Listen to the podcast to learn more (31 minutes, 55 seconds)
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Topics: Amazon, Comcast, Podcast
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The Essential Role of Authenticated Audiences in CTV Advertising
Thursday, October 17, 2024, 2:57 PM ETPosted by:Budi Tanzi
Vice President of Product, ExperianConnected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power of traditional TV. This creates an immersive experience that offers full-funnel marketing results. As consumer time spent watching CTV has doubled over the past five years and linear TV viewing patterns have shifted, advertisers now see CTV as essential for reaching and engaging audiences.
Categories: Advertising
Topics: Experian
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