ESPN3.com Attracted A Record 548,000 Unique Viewers for Women's World Cup Final

ESPN3.com attracted 548,000 unique viewers on Sunday afternoon for the USA-Japan Women's World Cup Finals, the highest the network has received for a women's sporting event, and the 8th-highest of all events streamed on ESPN3.com. Total viewing time on ESPN3.com, ESPNnetworks.com and the mobile WatchESPN app was 38.6 million minutes, or an average of just over 70 minutes per unique viewer. The iPad was the most popular device for using the WatchESPN mobile app, with 38 minutes average time spent viewing.

It was also the most-watched and highest-rated soccer telecast on any ESPN network, seen by an average of almost 13.5 million viewers. And it was the 6th-biggest soccer telecast in the U.S., and the most for a cable network (the top 5 were all on ABC).

Even though the American women were defeated, the viewership numbers are a significant win for ESPN, and a major validation for its WatchESPN streaming app. ESPN's philosophy behind WatchESPN is that fans will seek out the best available screen given their circumstances. Clearly there were a lot of people yesterday that wanted to watch the game but couldn't access the big TV. The finals were another powerful example of the benefits of mobile video and connected devices, no doubt there will be others to follow.

Categories: Cable Networks, Devices, Mobile Video

Topics: ESPN