Recognizing that online video isn't just for big media brands, last year Google and American Express teamed up to create "My Business Story," a video tool for small businesses to create and post free videos that connect them with new and existing customers. At the recent VideoNuze Online Video Advertising Summit, Lauren Goody, Google's Group Manager, Account Solutions and Rachel Chan, American Express's Director, US Media & Integrated Marketing Platforms discussed the initiative's success with Mark Robertson, founder and publisher of ReelSEO.