Innovid Quietly Expands iRoll Support Among Ad Networks

Innovid Quietly Expands iRoll Support Among Ad Networks

Friday, August 12, 2011, 9:15 AM ET

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Posted by Will Richmond

Innovid has added Specific Media as the latest video ad network to support its "iRoll" interactive pre-roll ad unit. Specific joins Adap.tv, BrightRoll, Collective, SpotXChange, TidalTV, Tremor Video, Undertone, Value Click and other ecosystem players, which according to the company collectively account for approximately 60% of video ad inventory in the U.S. Large ad networks are important to Innovid because advertisers want huge scale and also the ability to target specific audiences for their campaigns.

For those not familiar with the iRoll, it transforms standard pre-roll ads by adding interactive overlays with customized calls-to-action. These can include social media sharing (Facebook, Twitter, YouTube, etc.), e-commerce prompts within the video, and mapping and localized information such as the nearest theater a movie is playing to purchase a ticket. Advertisers and agencies can use the Innovid Studio to add the interactive elements. Innovid also offers a full analytics suite.

Innovid's data shows that iRoll gets 368% more engagement than standard pre-rolls, with a 200% lift in time spent vs. standard pre-rolls (57 seconds vs. 19 seconds).

Earlier this week Innovid also announced a partnership with Auditude to incorporate iRoll into Auditude's ad solutions.

Below is Innovid CEO Zvika Netter's talk at the ELEVATE conference in June where he explains the company's role and the recently announced Innovid Ad Server.

Categories: Advertising, Technology

Topics: Innovid, Specific Media

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Innovid Quietly Expands iRoll Support Among Ad Networks

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