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Inside the Stream: Starz’s Streaming Strategy
Starz will split off from Lionsgate in 2025 and on today’s podcast we discuss Starz’s streaming strategy, as outlined by CEO Jeffrey Hirsch in a presentation at the UBS Global Media & Communications conference.
The strategy’s core elements include partnering with big streaming platforms for Starz to be sold as an add-on (a successful approach for smaller services as we learned from Antenna’s Jonathan Carson several months ago), retaining the rights to its own originals and avoiding annual rate increases others like Disney+ have pursued).
Listen to the podcast to learn more (28 minutes, 19 seconds)
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