Last week at the NABShow, Kevin Schaff, CEO and Founder of T3Media (formerly Thought Equity Motion) came by the VideoNuze booth for a video interview (see below, 10 minutes, 32 seconds) .

In addition to its content licensing arm, T3Media has become an integral part of the work flow for master file storage, helping improve the economics for content archives by improving access to them. T3Media operates on the principle that there are now so many innovative use cases for content that media companies need high-availability, flexible access to it, while still also preserving a behind-the-firewall production copy.

Consumer-oriented applications include sites like the NCAA Vault and ACC Vault, but as Kevin explains, T3Media also supports media companies' requirements to distribute digital video widely to a range of partners. T3Media helps automate these processes using metadata, lowering the overall cost of digital management. This has improved ROIs and reduced media companies' capex needs.

(Note: T3Media is a VideoNuze sponsor)