thePlatform’s mpx system has been chosen by Parsifal Entertainment Group for backend video management and publishing for STARZ PLAY Arabia, a new SVOD service in Middle East and North Africa markets. Parsifal is a Swedish media company that STARZ tapped a year ago to assist with its international rollout.

thePlatform will provide workflow, metadata and subscription management, automated publishing for multiple devices/players and TV data feeds for desktop and apps.

thePlatform also counts among its international SVOD customers, Stan, the Australian JV between Nine Entertainment Co. and Fairfax Media Limited as well as shomi, the Canadian JV between Rogers and Shaw. It also recently announced a deal to support 2 OTT services for Cinedigm, an undefended U.S. content distributor.

(Note: thePlatform is a VideoNuze sponsor)