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[VIDEO] Exploring CTV's Key Trends and Opportunities in 2024
The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.
Exploring CTV's Key Trends and Opportunities in 2024
TV viewership is fundamentally changing, and CTV is a clear beneficiary. In particular, ad buyers are excited about how CTV combines the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and engagement. Learn about all of CTV's key trends and opportunities in 2024 and beyond.
Beth Anderson - SVP/GM, FAST Channels & VOD Sales, BBC Studios
Ashley Arena - Head of US Advanced Video Activation, PHD
Carly Friedman - Head of Industry, Gaming, Tech and Telco, Roku
David Pudjunis - VP, Revenue Operations & Digital Partnerships, AMC Networks
Danielle DeLauro - EVP, VAB (moderator)Categories: Advertising, Events
Topics: AMC, BBC, PHD, Roku, Video Advertising Bureau