-
VideoNuze Podcast #275: Recent Data Highlights Major Changes in Video Industry
I'm pleased to present the 275th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
We all know the video industry is undergoing unprecedented changes. To make things more tangible, in this week's podcast, we discuss recently released data that we believe illustrates well how different the industry and viewers' behaviors are today vs. just a few years ago.
In particular, we highlight connected TV adoption data from Leichtman Research Group, long-form/live viewing data from FreeWheel, shifting media consumption data from GfK/IAB, and video delivery forecasts from Cisco.
The overarching takeaway is that in the past 5 years, online video has evolved from a short-form, lower-quality, desktop-based experience to a long-form, TV-level experience that's now mainstream in the living room. As this trend gains further momentum, there are huge implications for TV networks, pay-TV operators and advertisers.
Listen in to learn more!
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Devices, Live Streaming, Podcasts, TV Everywhere
Topics: Cisco, Freewheel, GfK, IAB, Leichtman Research Group, Podcast