I'm pleased to present the 277th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

On today's podcast we dig into the incredible growth in mobile video consumption and how it is impacting content creators and advertisers. Earlier this week I wrote about how Facebook's auto-play and audio-off video, which is mainly consumed on mobile, is influencing the creative process. Colin weighs in with new IAB data showing how pervasive mobile video viewing has become, including how many people are now watching 2 screens simultaneously.

Stepping back, we're in agreement that mobile is really a game-changer for everyone in the ecosystem. The advent of larger screen smartphones in particular has fundamentally changed how these devices are used, making video much more important. Neither of us sees this trend slowing any time soon.

Click here to listen to the podcast (20 minutes, 5 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!