VINDICO Served 5 Billion Video Ads in Q2 '11, Estimated 40% Market Share

Video ad platform VINDICO posted a strong Q2 '11, serving 5 billion video ads, up from 1.8 billion in Q2 '10. When VINDICO compares this amount to the approximately 13.7 billion video ads that comScore reported as delivered during Q2, VINDICO estimates it has close to 40% market share. The company reported that it is now working with 200 clients, a 400% increase over last year, which includes 21 of the top 50 TV advertisers.  

VINDICO has also been on a hiring tear recently. This week it announced that Jes Santoro has joined as SVP of Sales. He had been VP of Sales at NBCUniversal's G4 cable channel. VINDICO also recently hired Sonia Fernandez as GM of VINDICO Europe and Todd Tarpley, previously at Nielsen, as its U.S. VP of operations.

VINDICO has been an independently-run part of Specific Media since it was acquired last year along with BBE.

Categories: Advertising

Topics: VINDICO