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Inside the Stream: How the TV OS Influences Viewers’ Choices
This week we focus on the role of TV operating systems in influencing viewers’ programming choices. Recently Hub Entertainment Research provided insights on OS market share of various streaming media players (Roku’s OS led with a 59% share). Colin shares his experiences searching for TV shows across the big 6 operating systems and how widely the results vary by OS, in turn guiding viewers’ choices. The problem is exacerbated further when searching for over-the-air choices.
Listen to the podcast to learn more (31 minutes, 16 seconds)
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Inside the Stream: NAB Show 2025: Live Global Distribution, AI, Audio Innovations
Colin was at NAB Show this past week and on today’s podcast we discuss some of the things that caught his attention. One is how Eluvio is enabling global distribution of live content using its new release. An early user example is European Pro Club Rugby. Next we discuss several AI innovations Colin saw in action. Last up are audio innovations from Xperi DTS without a soundbar.
Listen to the podcast to learn more (31 minutes, 10 seconds)
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Inside the Stream: Antenna’s CEO on SVOD Re-Subscribers, Churn and More
We’re happy to have Jonathan Carson, CEO and co-founder of Antenna, join us to discuss the firm’s Q1 ’25 State of Subscriptions report, which provides insights on premium SVOD in 2024.
Among the topics we discuss are growth of SVOD services last year, which ones gained the most subscribers, churn stabilization, the role of “re-subscribers” (people who rejoin a service within 6-12 months of dropping), how Amazon and other third-parties are driving subscriptions, the success of the Disney-Max bundle and more.
Listen to the podcast to learn more (40 minutes, 56 seconds)
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Inside the Stream: Social’s Role in TV Discovery, Churn, SVOD Pricing
Deloitte released its 2025 Digital Media Trends report this week. On the podcast Colin and I discuss our key takeaways related to social’s role in how consumers discover TV programs, sensitivity to SVOD price increases and churn, plus budgets for streaming services.
Thanks to this week’s sponsor, Looper Insights. Their new report is available here.
Listen to the podcast to learn more (31 minutes, 5 seconds)
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Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy NFL Media which could become a valuable piece of the flagship ESPN app slated to launch later this year; Comcast extending its Olympics rights through 2036, which benefits Peacock; Fubo adding the Texas Rangers RSN, and DirecTV adding RSNs to its My Sports Home tier.
First up we discuss Wurl’s new CTV trends report and new research on political ad spending in CTV from Basis Technologies.
Listen to the podcast to learn more (23 minutes, 21 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Disney, NBCU, Olympics, Podcast, Wurl
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Inside the Stream: Gen AI Adoption and Euro CTV Challenges
Colin attended the Connected TV World Summit in London this week and shares his observations about the CTV landscape in Europe and some of the challenges. First we discuss new research from Bango detailing strong adoption of Gen AI among younger users, and also new Gracenote research about the burgeoning market for FAST services.
Listen to the podcast to learn more (26 minutes, 55 seconds)
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Inside the Stream: Top Takeaways from CTV x AI Conference
Last Tuesday was VideoNuze’s CTV x AI virtual conference, bringing together 18 speakers across 5 sessions. On today’s podcast we highlight the top takeaways from the conference from the consumer, advertiser and content provider perspectives. All of the session videos are available for on-demand viewing.
It is still early days for understanding the eventual impact of AI on CTV, but the speakers provided an array of insights of what’s happening already, and what’s likely in the future.
Listen to the podcast to learn more (23 minutes, 42 seconds)
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Topics: CTV x AI PREVIEW 2025, Podcast
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All the Session Videos from CTV x AI PREVIEW: 2025
Last Tuesday was VideoNuze’s CTV x AI PREVIEW: 2025 virtual which featured 18 senior executives on 5 sessions in 1 high-impact afternoon. Below are links to each of the sessions along with descriptions of each session and its speakers.
[VIDEO] Understanding Consumers’ Experience with AI and Entertainment
[VIDEO] Exploring How AI is Influencing CTV’s Effectiveness
[VIDEO] AI’s Capabilities Bring Benefits to CTV
[VIDEO] Interview with Paramount Global’s EVP, CTO and Head of Multiplatform Operations Phil Wiser
[VIDEO] How CTV and AI are Creating Breakthrough Experiences
Many thanks to our 3 generous partners FreeWheel, Mediaocean and Wurl!
Enjoy!Categories: Advertising, AI
Topics: CTV x AI PREVIEW 2025, FreeWheel, Mediaocean, Wurl