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Xbox 360 Poised to Deliver Pay-TV Service In Shift to Video App Model
If you believe the rumor mill, Microsoft will announce as early as today that Xbox 360 will be able to deliver pay-TV services from Comcast and Verizon, as well as additional content from HBO, Sony, Amazon and others, as the
gaming console continues its transformation into a full-fledged entertainment hub. Focusing specifically on the Comcast and Verizon aspects, the integration would mark a milestone for the pay-TV industry in moving from a services model delivered through the traditional, set-top box control point to one where video becomes more like an app (albeit an expensive one!) to be delivered through multiple CE devices.
Categories: Cable TV Operators, Devices, Telcos
Topics: Comcast, Microsoft, Verizon, XBox
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AdoTube Launches A2O Productions to Help Brands Become Media Companies
Continuing the trend of brands creating their own online video content, video ad technology provider AdoTube has launched A2O Productions and has also released a new branded campaign for the Malibu Rum Station Invasion Tour. AdoTube has had an in-house creative services department, but A2O represents a deeper commitment to helping brands create their own experiences vs. running video ads on others' sites. A2O is run by Vincent Lambino, who was previously the company's VP of sales. AdoTube was recently acquired by Exponential Interactive.
For more on what's motivating brands to pursue branded entertainment projects, here is a podcast interview I recently did with Russ Axelrod, Director, Branded Entertainment and Experiences at Microsoft and Mike Wiese, Director of Branded Entertainment at agency JWT.Categories: Branded Entertainment
Topics: A20 Productions, AdoTube
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Associated Press Migrates APTN Live Video News to Online Delivery
The Associated Press and Streamworks are collaborating to migrate APTN Direct (Associated Press Live Television), a live video news service to online
delivery. Until now APTN Direct has only been available via satellite, limiting subscribers to large broadcasters with satellite infrastructure. With the move, APTN Direct is poised to deliver live video news to any online/mobile publisher or platform looking to enhance their service offering with a live video news feed. Events range from breaking such as the Amanda Knox courtroom appeal or scheduled such as this past summer's British royal wedding.
Categories: Live Streaming
Topics: Associated Press, Streamworks
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Save the Date: Next VideoSchmooze on Wed., Nov. 30th in NYC
Please save the date for the next VideoSchmooze: Online Video Leadership Forum, on Wednesday, November 30th, at the Harvard Club of NYC. This will be the 8th VideoSchmooze that VideoNuze has hosted and it promises to be the best yet, packed with lots of learning and networking with industry leaders in an expanded morning format from 7:30am-11am.
Following breakfast, the program will begin with Eric Kessler, co-president of HBO, discussing HBO GO, the network's highly successful online/mobile TV
Everywhere app. Eric will provide an update on key usage indicators and what's ahead. Then I'll do a fireside chat with Eric where we'll delve into larger industry issues including over-the-top challenges from Netflix, Hulu, Google/YouTube, Amazon and others, the changing landscape for premium video online and TV Everywhere's status.
Categories: Events
Topics: VideoSchmooze
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Exclusive: Tremor Video's "Video Hub" Analytics Platform Now Available for 3rd Party Use
Tremor Video is announcing later this morning that its Video Hub in-stream video ad analytics platform is now available for brands and agencies to license for use with any 3rd party ad server, ad network or publisher. Tremor unveiled Video Hub in May and since then over 200 brands and agencies have used it with Tremor's own ad server on its ad network as the company finished up development. Anthony Risicato, Tremor's GM for Video Hub told me last week that reactions from these early users have been positive and they've been eager to expand their use of Video Hub to also track and measure the effectiveness of non-Tremor elements of their video ad campaigns.
Categories: Advertising, Technology
Topics: Tremor Video, Video Hub
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Amazon Gets Its Right With Video Explaining Its New Silk Browser
While the drama surrounding industry events like Netflix's price increase or Hulu's potential acquisition grab the big headlines related to online video's disruptive impact, a less visible, but still very meaningful benefit of online video is the ability for any organization to explain complex ideas by producing their own videos for target audiences. One great example of this approach hit my radar this week: a 6-minute video that Amazon released discussing the new Amazon Silk browser that runs on the new Kindle Fire tablet.
Categories: Technology
Topics: Amazon, Kindle Fire
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Exclusive: More Netflix Subscribers Still Use DVDs Than Streaming for TV Viewing
Streaming may be the future, but for the present, more Netflix subscribers age 13-54 still use DVDs and Blu-ray discs to watch TV shows and movies on their televisions, according to a new research report that Knowledge Networks will release later this morning. As the chart below shows, among those surveyed, 29% said they use DVDs and Blu-ray to watch Netflix content at least once per month on their TVs, while 20% said they use streaming to watch on their TVs.
For Netflix users the TV is still the primary viewing screen; 44% of those saying they use Netflix at least once a month use their TVs to watch, with 30% using a computer and 11% using a mobile device. Even among those using a computer, DVD usage is holding up pretty well, with 9% of respondents who watch Netflix at least once per month saying they use DVD, and 15% using streaming. This data, along with other results in the research, raises further questions about whether Netflix acted prematurely in deciding to split off its DVD operations to focus on streaming, a point I have made previously.
Categories: Aggregators
Topics: Knowledge Networks, Netflix
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Google Rolls Out AdWords for Video, Driving Performance-Based Video Ad Model
Google is announcing AdWords for Video in beta this morning, which radically simplifies the process of creating and running video ad campaigns that reach Google/YouTube's vast audiences. The new initiative also bolsters YouTube's "True View" performance-based approach as Google tries to move the market away from the traditional impressions-based spending.
AdWords for Video creates a dedicated video campaign management capability in the standard AdWords dashboard so that advertisers can efficiently allocate their spending and monitor results. AdWords for Video will benefit from YouTube's status as the biggest video destination, and Google's as the number 1 search engine.
Categories: Advertising
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