VideoNuze Posts

Adobe has published its Q4 '13 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. As the graph below shows, 73% of authenticated views occurred on mobile devices, 22% on desktop and less than 5% each on gaming consoles and connected TVs. For the mobile viewing, tablet share more than doubled vs. 2012 to 42%, with smartphone declining to 31%.

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Jivox, a multi-screen interactive ad technology provider, has raised a $5.8 million Series C financing. The round was led by Fortisure Ventures, with participation by Shah Capital and existing investors Opus Capital and Helion Advisors. Jivox intends to use the financing to grow its sales and marketing plus further build out its Jivox IQ video ad creation/management platform.

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According to a new report from video analytics provider Pixability, beauty brands are dominated on YouTube by independent beauty personalities and video bloggers ("vloggers") in terms of video views and engagement. Pixability found that major brands have just 3% of the 14.9 billion beauty-related video views on YouTube. YouTube vloggers, "haul girls," and other beauty content creators control 97% of conversations around beauty topics and related brands on YouTube.

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Back in February, 2006, I wrote a newsletter titled, "The $10 Million Super Bowl Ad?" In it, I suggested that sometime in the future, a Super Bowl ad could cost $10 million, up from the $2.5 million they were then selling for. My rationale was that subsequent online video viewing opportunities would drive not just exposure, but also new creative opportunities to engage the audience, translating to more advertiser value.  

As it has turned out, the value of Super Bowl ads has indeed continued to march higher, with this year's spots going for $4 million. And no question, the subsequent online video views that Super Bowl ads receive reduce the net CPM that advertisers are in effect paying. But what I didn't anticipate were 3 key trends that have made Super Bowl ads even more valuable - and will continue to do so: the accelerating fragmentation of TV audiences, an emerging pre-game release/teaser strategy for the ads and the escalating media coverage Super Bowl ads themselves now receive.

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I'm pleased to present the 212th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Earlier this week, Roku CEO and founder Anthony Wood, who I interviewed at NATPE, described his long-term vision for Roku to replace pay-TV operators' set-top boxes. Anthony believes that as online video apps become more prevalent, and pay-TV operators want to seamlessly offer them, the logistics for doing so will be so complex, that alternative approaches like using Roku, will become more attractive. Colin and I debate the pros and cons of this vision.

Then Colin walks us through Comcast's stellar Q4 '13 results, announced earlier this week. Of particular note, Comcast added video subscribers in the quarter, the first time in over 6 years. Colin has crunched the numbers and concludes that Comcast will likely have more broadband subscribers than video subscribers by mid-to-late 2014, a stunning development. We explore what this means.

Listen in to learn more!

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Yesterday the NFL announced a new video initiative called "NFL Now," which will offer fans a trove of short-form videos in a highly personalizable experience. Brian Rolapp, the NFL's EVP of Media told Adweek that the current shortage of mobile video ad inventory was "one of the biggest reasons we are doing this." I'd go one step further - I think capturing mobile video ad dollars is THE reason the NFL is launching NFL Now.

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FOX Sports Digital (FSD) partnered with YouTube to create the FOX Sports Digital VideoFest, a great example of how established media can tap into YouTube's vast online video talent pool. For the Digital VideoFest, YouTube selected 12 of its channel creators and brought them together for several days at YouTube Space LA. Creators were challenged to produce a pilot for a potential web series, with the winner chosen by a panel of 4 FSD executives. The Digital VideoFest was sponsored by Ford Fusion, with the winner receiving a $1 million development deal.

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TiVo's acquisition of Digitalsmiths for $135 million, announced yesterday, is further evidence of the cloud's increasingly important role in powering video discovery on TVs and devices. According to Jeff Klugman, TiVo's EVP/GM of Products/Revenue, who shared background on the deal with me, Digitalsmiths' leading cloud-based content discovery and recommendations technology will give TiVo greater flexibility to serve pay-TV operators with branded and white label solutions independent of TiVo's hardware.

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