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Visible Measures Raises $21.5 Million; Video Ad Network Helps Power 300% Growth
Visible Measures, which provides video analytics and operates the Viewable Media video ad network, has raised another $21.5 million, led by DAG Ventures and including existing investors. The funds will be used to drive adoption of the company's products.
Visible Measures' CEO Brian Shin said that the company will achieve 300% revenue growth in 2012, for the second year in a row. That strong growth is aided by the April, 2011 launch of Viewable Media, the company's video ad network that is based on its core analytics platform. Viewable Media differentiates itself as performance-based and positions video ads as content that users can choose from on publishers' web pages. The company said that over one hundred brands and agencies have adopted Viewable Media since launch.Categories: Advertising, Deals & Financings
Topics: Viewable Media, Visible Measures
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Visible Measures Leverages Data With New "Viewable Media" Video Ad Network
Just when you thought there couldn't be room for another video ad network, analytics provider Visible Measures is launching a new one this morning called Viewable Media. However, Viewable Media has a few key differentiators which will be fresh for publishers and advertisers, in turn raising the bar for other ad networks. Brian Shin, Visible Measures' CEO explained Viewable Media's approach to me late last week.
With Viewable Media, Visible Measures is leveraging its Viral Reach database that it has been building on viewership and engagement for over 400 million
different videos since it began operations. To date this data has been packaged into different products so that advertisers and publishers can track various videos' performance. But as Brian explained, advertisers and media buyers have been encouraging Visible Measures to also use the data to enhance the online video ad buying process with better targeting and improved efficiency. That's where Viewable Media comes in.
Categories: Advertising
Topics: Viewable Media, Visible Measures
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