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AOL Video Goes Mobile with New iOS and Android Apps
AOL has announced this morning new iOS and Android apps that provide access to over 420K curated videos from its AOL On Network. AOL is including videos from its owned properties such as Engadget, TechCrunch, HuffPo Live and partners like Martha Stewart, Travel Channel and E!.
I've been playing around with the app a bit on my iPad this morning and it's a strong user experience. Upon launch, a set of highlight videos moves across the screen, with others displayed below. At left there's an icon which allows the user to pick videos from among 14 channels like Business, Food or Parenting. At right there's an icon that allows the user to go directly to certain content properties and/or search within them. The videos can then be sorted A-Z, by date, or by number of views. I only have one nit which is that there's no persistent "home" icon to get back to the starting point (you have to navigate to "Top Picks").Categories: Aggregators, Devices, Mobile Video
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Brightcove Expands Beyond Video, Introduces "App Cloud" Platform
Brightcove is introducing a new product this morning called Brightcove App Cloud, a platform which allows content publishers to build and manage apps and "touch" web sites for iOS and Android devices. The move is the first
product expansion beyond video since Brightcove's inception. Brightcove is also announcing that it has changed the name of its video platform to Brightcove Video Cloud and that it is positioning the company as a "cloud content services company." Brightcove's SVP of Marketing Jeff Whatcott brought me up to speed on all the moves late yesterday.
The App Cloud initiative is based on feedback from content customers that it is becoming increasingly necessary for them to develop content experiences for smartphones, tablets, connected devices and social media sites like Facebook, all of which go beyond traditional web sites. However, these requirements have introduced massive complexity and cost to content publishers, forcing companies to choose between creating low-end apps using "app factory" tools (as Jeff described), or more custom experiences leveraging native SDKs. This tradeoff between the former's strong affordability and reach vs. the latter's flexibility and power has created what Brightcove sees as a gap in the market for a robust "app platform."
Categories: Technology
Topics: Android, Brightcove, iOS
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HBO GO Launches on iOS and Android Devices: A Necessary But Insufficient Step
Today marks the "official" launch of HBO GO - the premium cable network's authenticated TV Everywhere service - on mobile devices running iOS (iPad, iPhone, iPod) and the Android OS, although it has been technically available since late last week in the iTunes App Store and Android Market. HBO signaled May 2nd as the date of availability in a teaser video posted last month on YouTube, and I'm guessing a press release will be forthcoming.
With the iOS/Android rollout, HBO has taken a necessary, but insufficient step toward improving its standing in a world that has grown dramatically more competitive in a very short time. HBO GO, which is only available to HBO subscribers, and even then, only to those whose pay-TV operator has a deal to authenticate HBO GO, is narrowly focused on delivering more value to those who have already chosen to subscribe to HBO. As HBO co-president Eric Kessler told the NY Times in February, "It's about enhancing the satisfaction and continuing the life cycle of the subscriber."
Categories: Cable Networks, Devices
Topics: Android, HBO, iOS, Netflix
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Kyte Brings Live Streaming and HTML5 Ads to iOS Devices
Online video platform Kyte is announcing this morning support for live streaming to iOS devices (iPhone, iPad, iPod Touch) along with HTML5 ads.
The updates both build on Kyte's current iOS Application Framework and SDK. The HTML5 support means ads from third party networks can be served into live streams viewed on iOS devices. Kyte has also extended its integrated social media features into live streaming as a differentiator.
Both moves add to the growing momentum around video delivery to iOS devices, fueled of course by their massive and growing ownership base. Just last week Apple reported selling 14.1 million iPhones, 4.19 million iPads and 9.05 million iPods (though not all Touch) in its most recent fiscal fourth quarter.
There has been a huge amount of activity by online video platforms, ad managers/networks and live streaming providers to support iOS devices this year. There's no sign that things will slow anytime soon. As the ecosystem pieces come together - and wireless carriers roll out faster 4G networks - the implication is that ad-supported mobile video (both on-demand and live) is poised for significant growth ahead.
What do you think? Post a comment now (no sign-in required).Categories: Advertising, Live Streaming, Mobile Video
Posts for 'iOS'
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