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Integral Ad Science Provides Viewability Targeting Data to AudienceScience
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will be able to build campaigns that include specific video viewability levels based on Integral Ad Science’s data.
Categories: Advertising, Viewability
Topics: AudienceScience, Integral Ad Science, MediaMath, Tremor Video
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More Mobile Video Ads Enabled Via AudienceScience-SpotXchange Programmatic Partnership
A new partnership announced by video ad buying platform AudienceScience and programmatic video supply-side provider SpotXchange aims to accelerate video advertising on the mobile web and in mobile apps. The companies have completed an OpenRTB integration enabling advertisers using AudienceScience’s Helios system to access mobile video inventory that publishers manage using SpotXchange.
Categories: Advertising, Mobile Video, Partnerships, Programmatic
Topics: AudienceScience, SpotXchange
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